Guerilla Marketing Interventions & Workshops

With our “Guerilla Marketing Workshops” we have developed a creative tool that helps start-ups and established companies to transform a rationally-descriptive value proposition to a changed understanding of the customer’s point of view through a series of perspective shifts and experiments.

…and then, in the next step, to formulate one’s own offer in a sexier and more emotional way, need-triggering, tangible and inspiring, also brazen and surprising.

Guerilla marketing is an innovative communication strategy in which creative stimuli are generated by surprise effects. Here, it is particularly important to create unconventional images that provoke a change of perspective and make your offers tangible.